Who Isn’t Drift For?ĭrift does rely on you to bring the website traffic in to be useful, so if your main marketing push doesn’t revolve around your website, Drift may not be the solution for you. Read case studies on the Drift site you’ll see that most companies see a huge jump in interactions with customers because the chatbot makes it so easy to sign up for a demo without complex scheduling or email delays. If someone who knows the site well can steer the customer to the right web page through sending a quick link in chat, there is less time for the customer to become frustrated and abandon his or her search.įinally, Drift is for companies interested in growth – many of the customers who implement Drift are quickly filling their calendars with qualified lead calls and conversations, and they have to hire rapidly and ramp up production in response. Having a lot of questions about the product also tends to make a chatbot beneficial. The comparison shopping issue is solved by creating an instant connection between the lead and a chat operator so that they get all the answers they need quickly and clearly without having to go searching for another alternative site this dramatically reduces bounce rate. Who is Drift For?ĭrift tends to help a lot in industries where people are doing a lot of comparison shopping based on moderately complex specifications and needs. Drift’s ability to field questions even when live operators aren’t available is a big expansion in lead outreach, and results in fewer delays that are usually standard in inbound marketing and other website-traffic-based marketing strategies. If no operators are available, the Drift chatbot can have a scripted conversation with your leads and direct them to make an easy appointment with one of your representatives, but if someone is available, the chatbot can connect the potential customer with one of your representatives to have a synchronous chat conversation about whatever questions they have.Ĭhatbots reach leads who are not interested enough to make a phone call yet, but who are having questions as they explore your website. Struggling with how to get started? We have workshops.ĭrift is a popular chatbot application that can be added to your website in order to prompt website visitors to ask questions.Forbes states that 89 per cent of companies “compete primarily on the basis of customer experience - up from just 36% in 2010.” Improved chatbots are one area where companies can improve clients' initial impression and experience. Companies are becoming increasingly aware of the importance of good customer engagement, according to industry experts. It is the company’s first product built by its AI lab.ĭrift is the newest innovation in the pursuit of better customer engagement.
The company announced Drift Automation at the Hypergrowth 2019 event. Finally, Drift Automation includes a conversation analysis tool, so clients can search and monitor chatbot performance. A conversation designer works directly with Drift clients to improve the chatbot based on conversations from the client’s website. Humans also play an important role in making the AI function better. The AI analyses conversations prospective buyer are having on the website and constantly optimises its responses.
Drift worked with newly acquired AI-startup Giant Otter to develop the technology. The difference is in how the chatbot uses AI and large data sets. A demonstration of the chatbot showed it could navigate misspelt words, poor grammar and even off-topic queries. Drift Automation offers something new because the chatbot can engage in conversations even when customers go off-script. That translates into better online, AI-driven service for customers, the company says.Ĭhatbots are becoming more widely used in customer service. Spotted: US-based startup Drift has launched a chatbot platform that uses AI to understand the context of a conversation.
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